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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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L 13 Reflective Journal

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Q Looking at figure 20.1 on page 291, what are some ways Cadillac might be able to: 1. Track media recognition? 2. Increase brand recognition? 3. Emphasize important brand attributes to various target audiences? Be creative. Tie your answers back to your learning from the case study and the readings.

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As Cadillac’s approach to marketing, especially on social media, includes Facebook, Instagram, and other popular sites, it will never be difficult to track the media recognition for Cadillac. Right now the best way to track business recognition is almost synonymous to social media recognition. In the competitive world of present time, it is important to reach more people and in order to fulfill the purpose; there is probably no better platform than social media. One way in which Cadillac will be able to track media recognition is to track the number of “like” in their official pages. I believe that the “like” icon in social media is the main demand of the pages in social media because the pages with more number of “likes” are the best.